Welcome to Gelderlandplein shopping centre, where shopping and art come together. In and around Gelderlandplein, you’ll find artworks by renowned international artists. These artworks have been selected by Kroonenberg Groep – owner of this shopping centre, in association with Reflex Amsterdam. The carefully-selected Gelderlandplein collection can be viewed every day.
With the Art of Shopping audio tour, you can view the art, learn more about the artists, the meaning of their work or their inspiration. Every artwork has a QR code. After scanning the QR code, you can listen directly on your phone to fascinating background stories about the artwork.
Wander around, discover, listen, and let yourself be surprised by our permanent exhibition. Welcome to the Art of Shopping Tour, where every step unveils a new vision and every story broadens your perspective.
